I’m not sure about you, but I have been enjoying seeing all of the wonderful Quilt Market posts all over social media this weekend! I have a sick little one that has needed a lot of rest and therefore I have had a lot of time to scroll Facebook and Instagram while cuddling my sleeping baby.
It may be that I just had the extra time and attention during this event, but I feel that vendors at market made a great effort to share their work over social media. I am personally really happy that they took this time. It made me feel a part of the event even though I could not be there in person. Those that showcased their booths and new items through videos, stories, and pictures caught my attention and definitely inspired me to be looking at some new purchases as well.
The most inspiring videos that I saw this weekend were the designers from Riley Blake sharing their space at market, their lines, and patterns. I am a little biased here because I am a HUGE Heather Mulder Peterson / Ankas Treasures fan! I was absolutely thrilled when it was announced that Heather Peterson was releasing a new collection. I feel like Riley Blake has grown over the last couple of years. I’m impressed with their fabrics, especially those lines that are modern, but with traditional influence which is naturally an inspiration point for me (Modern Cottage Quilts!) Heather Peterson was one that showcased her Quilt Market booth, new line Wildflower Boutique, and new accompanying book, via social media, and they absolutely had my attention! It was a great method for putting the viewer in the shoes of someone actually there and getting to hear the story of the booth from the designer. Overall I’m left focusing on their excellent products and because of their excellent use of technology!
Embracing our digital world has been so transformative to the quilting industry. Certainly there are pros and cons that come with the digital era, but it is something that I have benefited from and want to embrace in my own business and quilting goals.